In 2014 I created a concept for a coffee based E-Commerce website.
The goal was to create a shop which can be used for storytelling E-Commerce, which means that it has well designed image rich content pages which include product placements. As I did not want to use any existing brand or product I decided to create my own product environment.
At this time I worked with the bitspire team, however the company was still called »magic labs*«.
This lead to »magic*coffee« for being the name of my newly created fictive coffee brand.
It was plannend that my design would serve as a developed demo for a mobile-first responsive storytelling webshop. Unfortunately it never went online at this point of time.
To be able to create a visual appealing webshop I needed to establish a fictive brand environment — therefore I created the logo, various mood pictures and product shots.
The mood images were important for creating emotional visuals. By using key elements like color, products and coffee related objects I crafted a consistent brand out of unrelated sources.
In addition to the imagery I thought of other elements and concepts to use on the website. I produced product images for roughly 10 different products. Also I used the mood pictures to display that magic*coffee has a local coffee shop.
A new addition was a fictive cup design contest — a regularly contest inviting local artists to submit a coffee cup design. This was a great excuse for having many different cup designs (because too much orange, duh).
As you, dear reader, might realize by now, there were plenty of ideas for filling the website with cool content.