Corporate Design Manual


Student Project @ Alsterdamm

As part of the 3rd semester, the assignment was to choose any existing brand of personal preference and (re)create a corporate design guideline book/manual for the chosen brands current design. My choice was the streetwear shop BACKYARD.

Disclaimer: This is not a commercial project, I did not design the BACKYARD brand elements (e.g. logo) and the Guideline Manual Book was made entirely for student purposes.

The credit for BACKYARD's brand design and most of the photographs used in the printed school specimen belong to the agency
formvermittlung. Any rights to logos and trademarks shown here belong to their respective owners.

The displayed manual below was my personal recreation of brand guidelines by examining all brand assets at this time.

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